This Affordable Celebrity-Loved Jewelry Brand Is Having a Major Sale Right Now


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Everyone handles gloomy winter weather differently. Some make soup, some book impulse trips to warmer climates, and some (guilty as charged) indulge in cheery accessories for an instant mood boost. If you fall into the latter category, I have some amazing news for you: Luxury retailer SSENSE is currently offering up to 62 percent off those joyful, chunky Éliou baubles you’ve seen all over Instagram.

From a multicolored beaded necklace to citron-colored hoop earrings and a modern freshwater pearl necklace, Miami-based Éliou offers colorful, nostalgic jewelry at its best. Plus, they have an impressive roster of celebrity fans to show for it, including Hailey and Justin Bieber, Gigi Hadid, Kendall Jenner, Dua Lipa, Harry Styles, and Ariana Grande, to name a few. The brand is already relatively affordable, but with prices for select pieces starting at $47 right now on SSENSE, you won’t want to miss this opportunity to get in on the trend.

gigi hadid eliou jewelry

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Founded by childhood friends Duda Teixeira and Cristy Mantilla in 2019, the brand is relatively low-key despite its popularity. Its ready-to-wear collection launches in limited drops, and because each piece is hand-crafted, no two items are exactly alike—meaning the Éliou’s baubles are practically bespoke without the hefty price tag. Wear yours stacked for maximum impact, or choose one vibrant piece as the colorful focal point of your outfit. Pearl necklaces have never been more fun.

Several of the on-sale styles are already selling out fast, so if you’re not sure where to start, I rounded up nine of my favorites below. Pick up a new piece for yourself or a loved one; Valentine’s Day is just around the corner, and I’d say a necklace accented with blue millefiori glass daisies is so much better than a bouquet of roses.


Elly Leavitt is a fashion and luxury commerce editor at Hearst covering fashion, design, and more across multiple brands. You can probably find her in line at Trader Joe’s. You will never find her at SoulCycle.

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