Where to Find the Heart of NYC Style


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For style lovers, fashion is the heartbeat of New York City. Of course, many different aesthetics make up the landscape, and each neighborhood has its own distinct style sensibility. Crisp tailoring and classic silhouettes define the Upper East Side. On gritty East Village blocks like Bowery and St. Marks Place, the vibe is more eclectic, with a mix of vintage meets grunge. The outfit formula in Soho and Greenwich Village is an artful blend of It trends and cool minimalist attire. And in midtown, sleek professionals flood the sidewalks, decked out in sharp suits and elevated accessories.

Whether you’re a part of New York City’s bustling style scene or routinely take inspiration from it, one thing’s for sure: There’s a palpable excitement around getting dressed again this fall. And the fashion item atop the style checklist for many New Yorkers? An iconic bag the can meet a day in the big city with style.

Enter the Rogue. A timeless and versatile design from Coach executive creative director Stuart Vevers, the bag debuted on the 2016 runway as a nod to the vibrant spirit of New York City’s multifaceted woman. For 2021, the reissued Rogue channels the charm and taste of the city’s style icons from decades past, but with an updated mix of Coach’s signature colors and whimsical motifs—all intended to stand out in the crowd. An homage to the practical no-nonsense attitude of Coach’s hometown, the lightweight bag delivers a range of sectioned compartments and series of interchangeable straps made for the rush of the city streets.

Scroll on to discover four dynamic looks anchored by Coach’s iconic bag. Every outfit, complemented by a sleek and pragmatic handbag, boasts sophistication and a splash of playfulness—the very embodiment of both big-city style and the Rogue.

Mixing and Matching Iconic Motifs


Zackery Michael

Rogue in Elephant Print


Like the iconic emblems that fill Times Square souvenir shops—from “I Heart NY” tees to Statue of Liberty figurines and yellow taxi cab magnets—there are some symbols of New York City that simply inspire joy. For their 2021 collection, Coach tapped into the brand’s memorable motifs and moved them front-and-center on the Rogue. Whether it be a classic leather bag printed with the house’s trademark elephant symbols or the signature Coach jacquard embroidered with cartoon ducks, the Rogue reflects the charming spirit New York City is known for. To bring these heritage motifs into the now, pile on the print from head to toe in a look that’s sure to stand out.

Midtown-Hustle Heroes

Rogue 17 In Colorblock


The energy of the 9-to-5 crowd pulses through the Empire City’s most awe-inspiring midtown landmarks—think Rockefeller Center, Radio City Music Hall, Grand Central Station, and Bryant Park. The Coach Rogue partners perfectly with the tailored separates and chic suits of the big-city professionals who get things done. Designed with a well-organized interior fit for commuting across the city and a polished exterior that works for meetings and after-hours events, it’s the kind of bag guaranteed to earn you instant style points. Call it the ultimate office wardrobe companion.

On-the-Street Style

Zackery Michael

Rogue 25 In Colorblock


You never know when you’ll run into a magical moment on the streets of New York City. A quick coffee run on a Saturday morning or an impromptu lunch with friends? You want to look good coming and going, especially if you have to throw on an outfit and grab your bag on the way out the door. The hands-free nature of a cross-body strap, like the Rogue’s, is key for on-the-fly style—it coolly ties off-duty pieces like a well-loved tee and jeans together while keeping your essentials organized and secure, no matter where the day takes you.

Inspiring Silhouettes

Zackery Michael

Rogue 25 In Elephant Jacquard



In a constantly evolving city, a change in perspective, like a view from above, is often inspiring. Many of the Rogue’s iterations are sparked by the city skyline’s silhouettes. From the Empire State Building’s geometric Art Deco shape to the modern sleekness of One World Trade, the clean, geometric lines of the Rogue are as compelling as the dynamic views and buildings themselves. No matter how you wear the Rogue’s versatile silhouette—be it with a richly textured shearling coat or sleek leather pants—the look is sure to be as striking as the city itself.

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