Stitch Fix’s New Store Is Tailored to Your Personal Style


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two women wear proenza schouler clothes at new york fashion week to advertise the launch of a new stitch fix service

Daniel ZuchnikGetty Images

We’ve all been here during the past year’s surge in online shopping: Clicking through a laundry list of stores, scrolling endlessly to find just one perfect jean or sweater—if we’re lucky. We know what we want, but our favorite retailers can’t always deliver it.

The home of your go-to styling subscription might have a solution. Stitch Fix just launched Freestyle, an online boutique that constantly refreshes according to your shopping preferences. Think of it like your personalized closet concierge, only pulling styles that match your exact aesthetic.

Using Stitch Fix Freestyle is simpler than driving to the mall or combing through online racks yourself. First, you take a quick personal style quiz incorporating your clothing sizes, outfit preferences, and daily routine. (If you’re chasing around kids or spending all day back at the office, it’ll affect your recommended styles.) Then, Stitch Fix assembles a personalized online shop that refreshes throughout the day with new, tailored-to-you options. If the algorithm slips up, shipping, returns, and exchanges are free.

Stitch Fix Freestyle is bespoke, but it has the same range as the stores you already visit. More than 1,000 brands for everyday wear are included at launch, spanning Vince, Girlfriend Collective, Club Monaco. But the site’s evolving curation guarantees you’ll only see products you’ll actually want to buy (and even buy again).

There’s a lot more en route: In the coming months, Stitch Fix will have exclusive launches with a yet-to-be-announced designer roster. If you still want the opinion of real life stylist, the original “fix” service is available too.

Ready to make shopping a lot more personal? Check out the best finds from Stitch Fix Freestyle’s premium brands above, or take the styling quiz to access your curated shop at

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