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Courtesy of FUNBOY x Cult Gaia
Take a quick scroll through your social media feeds, and there’s a high chance you’ll stumble across a new collaboration of some kind. From Louis Vuitton and Nike to Loewe and Spirited Away, 2022 doesn’t seem to be short of new partnerships between brands. With the year in full swing, you can expect a lot more fun team-ups in store.
Further proving that theory? None other than FUNBOY and Cult Gaia’s first-ever collaboration set to make pool and beach hangouts everywhere a lot chicer. Launching today, the luxury pool float retailer and the LA-based fashion brand came together to curate a pool float and matching towel you won’t mind hauling around all summer long.
“When we set out to create this collection, we really wanted the pool lounger and accompanying beach towel to blur the lines between art, leisure and fashion,” says Jasmin Larian Hekmat, founder of and CEO of Cult Gaia, exclusively to ELLE, “resulting in the ultimate, must-have pool to poolside sculptural accessory.”
The results include an 11-foot-long swooped saddle lounge float designed by the FUNBOY team featuring a reissue of Cult Gaia’s graphic print “aloe multi” as well as other Cult Gaia-inspired accents like a circular float mid-section that’s reminiscent of the brand’s unique footwear. Shoppers can also purchase a plush 100% cotton fringe towel featuring the same print on one side with the collaboration logo on the other.
“Cult Gaia’s obsession with ‘Objects de art’ and the sculptural form they bring to fashion and accessories inspired us to create a shape worthy of the collab,” explains Blake Barrett, co-founder of FUNBOY on the collaboration exclusively to ELLE. “A float that was awe inspiring to look at, play with, and leisure on.”
If you’re looking to up your pool float game, you can shop the float for $218 and the towel for $68 only on FUNBOY.com. Here’s to floating in style.
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